The last website you’ll ever need..

Professional Fitness Business Websites that Grow as You Do

Personal Trainer and gym websites built to deliver leads and increase your business.

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8/10 people check you out online before buying. Your website and digital presence are your shop window and are your single biggest marketing asset but so many fit pros get it wrong.

Your online marketing needs to generate traffic and your website must be able to convert visitors into customers.Websites can often be ridiculously expensive and lack the flexibility your business requires as it grows. This means that many Personal Trainers find themselves paying for multiple new websites as their business evolves to make room for new services and products.

The Personal Trainer Website (PTW) is the last website you’ll ever need.

From a basic website for new fitness businesses with optional upgrades to include more information, more products, membership areas, courses, online training and much more.

PTW is a done-for-you digital marketing service that can include all design, web, social media, content and copy that your business could ever require.

About The Personal Trainer Website

Paul Greaves

Paul Greaves

Creative Director

“I have been a personal trainer for over 12 years. After studying graphic design at college I decided a full time desk job wasn’t for me and embarked on my fitness career. I’ve held various roles including gym manager, opening my own gym from scratch and am still currently a business partner in a private studio and an active PT.

The fitness industry is tough and the average lifecycle of a Personal Trainer in the UK is now just 18 months! The personal trainer website was born in early 2014 to help fitness businesses thrive. I saw a number of fitness professionals spending hundreds-even thousands- on websites and marketing materials and getting duped by jargon and people who had no interest or idea about the industry. The websites were poor and were an unnecessary cost to the trainer, rather than an asset.

3 years later, a large proportion of our new business comes from referrals from happy customers who we saved from poor, over-priced websites and built them an online presence that will grow as they do. I’m passionate about helping startups to flourish and create a sustainable business – the average life of a personal trainer in the UK is only 18 months!!

If you have any questions or would like to connect and discuss how I can help you or even collaborate feel free to use the details below.”


The last website you’ll ever need. In the digital age every business needs a website. With mobile browsing at an all time high and directories like the yellow pages a thing of the past you need a web and social presence to get found for your services. A secure, mobile responsive website that can grow as you do is essential for every fitness business to compete in a rapidly changing market.



Although we live and love in the digital age there is still a place for traditional marketing materials. Whether it be leaflets or business cards to hand to prospects or letterheads and documents to keep your brand identity congruent, we’ve got all the bases covered. Need design as well as printing – yeah we’ve got you covered there too!


Search Engine Optimisation (SEO) is the process of enabling your personal trainer website to be ‘crawled’ by the clever people at Google (and other search engines). With competition for clients in your area we need to make sure you get found….supercharge your chances with these packages!


We are all social junkies these days. We check Facebook like the daily newspaper of old…upload pics to Instagram and ‘Tweet” on a daily basis. If you don’t have a social media strategy in place for your personal training or gym business you are potentially missing out on clients and leaving ‘money on the table’…check out these packages and see how we can help!


The words on your website, blog and social media profiles matter. With so much competition in such a crowded marketplace, every website visitor is an opportunity that must not be wasted. Perfectly crafted copy that guides your visitors through your services, towards a call to action will give you the maximum chance of generating new business online.

How It Works

PTW is super simple and super-effective at the same time. Fitness businesses are all different and each have different needs however, there are some common factors. The PTW system allows you to build a website that perfectly fits your business no matter how big or small you might be and then gives you the flexibility to bolt-on new services, additional information and new revenue streams as you go.

You’re just 4 easy steps away from your new website:

Complete Your Details

Complete your details in one of the contact forms. A member of our team will be in touch to discuss your website within 1 working day


Every PT, studio and instructor is different, and you are no exception. Your business is an extension of you. The discovery phase will help us figure out what’s so special about your business and build a website that tells the world just how good you are.

Choose Your Package

Each website is built from a basic structure. If you’re just starting out the basic package could fit your needs perfectly. More established businesses may want more information and more sophistication such as landing pages and membership areas. You might love the idea of these things but want to establish yourself first. The PTW system allows you to bolt-on extras at any stage so your website can grow as you do.


Anyone can cobble together a website but it takes professionals to build a site that converts leads into customers. Once the PTW team have all your information, we’ll build a stunning webpage, complete with all the content and copy you need to regularly generate new customers.

Got any Questions?


If you prefer to talk to someone properly (old school right?) Feel free to contact us and connect via social media, we’ll get together for a coffee -either digital or real life.


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